The work
The data layer that makes outbound precise at scale.
Good outbound is precise. Precise outbound requires enriched, accurate, up-to-date data about the right people and companies. For B2B businesses in Eastbourne and East Sussex, Clay is what makes that feasible without a team of researchers spending hours on manual lookups.
Clay pulls from 75+ data providers through a waterfall enrichment model — trying the cheapest source first and escalating to more expensive ones only when needed. The result is comprehensive data at a fraction of the cost of enterprise providers. As a Clay partner, I build the tables and workflows that turn that capability into a prospecting motion.
The output: enriched prospect lists, trigger-based workflows that surface buying signals automatically, and a pipeline into Apollo sequences — with clean, CRM-ready data at every step.
Waterfall Enrichment
Email, mobile, and LinkedIn data found across multiple providers in priority order. High find rates, lower cost, without sacrificing quality.
Signal-Based List Building
Funding rounds, hiring signals, leadership changes, tech stack updates. Automated triggers that surface in-market accounts.
Apollo & CRM Pipeline
Enriched prospects pushed directly into Apollo sequences and HubSpot. No manual export-import, no data hygiene gaps.
AI-Powered Personalisation
Claygent workflows that research prospects and generate contextual copy at scale. Personalisation that doesn't require a researcher per contact.
The diagnostic
Signs your prospecting data is holding your outbound back.
List building is slow and manual
Building a target list for a new ICP takes days of manual research. You can't produce the volume you need without someone spending all week on it.
High bounce rates are hurting deliverability
Emails are bouncing. You're hitting dead inboxes. Deliverability is eroding because the data isn't clean.
You're reaching the wrong people
Your outreach gets to someone's inbox but the wrong inbox. Job titles are close but not quite right. Seniority isn't matching your ICP.
No buying signal triggers
You reach out to companies in a static list, not companies showing signs they might actually be in market. Timing is luck rather than strategy.
Personalisation is generic
First lines are merge-field substitutions, not genuine context. Recipients can tell the difference. Reply rates reflect that.
CRM data is stale
Contact records are missing fields, have outdated job titles, or haven't been touched since the original import. The CRM is less useful than it should be.
How UNFYS works
Clay work fits inside a broader outbound build.
Entry point
Discovery Week
Every engagement starts with a structured 5-day diagnostic. You leave with a clear roadmap: what's broken in your data and prospecting motion.
Learn more →Most common
Fractional CRO
Embedded commercial leadership. Full stack implementation — Clay, Apollo, HubSpot — as part of a connected revenue build.
Learn more →Fixed scope
Project
A defined build: enrichment tables, signal workflows, Apollo pipeline, CRM sync. Clear start, end, and deliverable.
Learn more →Lighter commitment
Advisory
For businesses running Clay already. Regular sessions and a commercial brain for the data and targeting decisions that matter.
Learn more →Based in Eastbourne. Serving East Sussex and the UK.
Clay expertise is relatively thin on the ground outside of London. Most businesses in East Sussex that have heard of it have either tried to set it up themselves or haven't explored it at all. As a Clay partner based locally, I work with businesses in Eastbourne, Brighton, and East Sussex to build the enrichment infrastructure their outbound stack needs.
Available in-person for Discovery Week and strategy sessions across Eastbourne and East Sussex. The Clay build itself is platform-based — geography doesn't affect the quality of the tables or workflows. If you're a B2B business between £500k and £10M ARR and want to understand how Clay could change what's possible for your outbound, this is the place to start.
Precise data makes everything downstream work better.
Book Discovery Week. Start with a diagnosis of your revenue function and a clear view of where better data would change your outbound results.