Results

Fractional RevOps results: what the work actually produces.

Anonymised outcomes from engagements. Business sizes, sectors, and exact figures have been changed or omitted — the situations and results are real.

<20%

Typical founder involvement in deals after a Fractional engagement, down from 80–100% at the start

12 wks

Average time to first unassisted close from a new sales hire, with a proper onboarding framework in place

±15%

Forecast variance achievable with a clean pipeline architecture and stage discipline, from 40%+ at baseline

6–8 wks

Typical time to rebuild a broken CRM architecture and restore reliable pipeline reporting

Engagement outcomes

What changed. And how.

Fractional · B2B SaaS · 15 people · ~£2M ARR

Founder extracted from day-to-day selling within 9 months

The founder was on every significant deal. Reps were capable people who couldn't close without him. The problems were structural: no qualification framework, no defined pipeline stages, no rep onboarding process that transferred how the founder sold.

Before Founder on 100% of deals above £10k

After 9 months Founder on fewer than 20% of deals

First milestone First unassisted close within 12 weeks

Project + Fractional · B2B Services · 8 people · Pre-Series A

Pipeline rebuilt from the ground up ahead of fundraise

Three months from a Series A raise. The CRM reflected a wishful pipeline: no stage discipline, no exit criteria, close dates invented rather than earned. The board couldn't trust the numbers and neither could the founder. Discovery Week revealed the problem was process, not performance.

Forecast accuracy before Within 40–50% at best

Forecast accuracy after rebuild Consistently within 15%

Timeline CRM rebuilt and stage-disciplined in 7 weeks

Project · B2B Marketplace · 20 people · Post-Series A

Sales process designed and documented from scratch

Fast-growing post-Series A business. Revenue was growing but the sales process existed only in the founder's head. Every new rep had to learn by watching deals; the knowledge wasn't transferable. Onboarding took months and outcomes were inconsistent. A Project engagement was scoped to document and systemise everything.

Deliverables Sales process, qualification framework, ICP documentation, rep onboarding playbook, CRM rebuild

Onboarding time (after) New reps productive within 6 weeks vs. 3–4 months previously

Duration 10 weeks, fixed fee

Advisory · B2B Professional Services · Solo founder · £800k ARR

Commercial decisions pressure-tested through a fundraising process

An experienced founder who'd done several rounds. Didn't need someone embedded; they needed an external brain to pressure-test their go-to-market narrative and pipeline story before investor conversations. Advisory ran for six months across the fundraise process.

Scope Bi-weekly sessions, async availability, pipeline review and investor narrative input

Outcome Raise completed. Commercial narrative held up to investor scrutiny.

Engagement model Advisory, no Discovery Week required given founder's existing clarity

More detail

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Longer-form accounts of specific engagements: what the business looked like at the start, what was built, and what changed.

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