Who this is for
The hire you make at £1M ARR is not the hire you make at £5M.
The most expensive commercial hiring mistake isn't hiring the wrong person — it's hiring the right person for the wrong stage. A CRO who should have been a Head of Sales. A VP Sales brought in before there was anything to build on. A founder who waited too long to hire anyone at all.
This guide gives you a clear framework for the decision: what each role actually does day-to-day, the conditions that make each one the right choice, and the salary expectations you should plan for in the UK market right now.
It also covers when fractional commercial leadership makes more sense than a permanent hire — and how to know which situation you're in.
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