Interactive tools
Fractional CRO Cost Calculator
Enter your own numbers and see the true Year 1 cost of a full-time CRO vs fractional — including NI, pension, recruitment, and ramp.
- Live calculation, updates instantly
- Employer NI + pension included
- Vacancy cost and ramp modelled
- No email required
Am I Ready for a Fractional CRO?
8 questions to find out whether now is the right time — or what to address first. Scored result with outcome-specific guidance.
- 8 scored questions
- Three outcome tiers
- Specific next steps per outcome
- No email required
Guides & templates
Revenue Leader Hiring Guide
Head of Sales, VP Sales, CRO, or Fractional — a decision framework for founders, with UK salary ranges and a matrix by ARR stage.
- Four roles defined
- Decision matrix by ARR stage
- UK salary ranges 2024/25
- Common hiring mistakes
Sales Commission Structure Template
Three commission models ready to adapt — Base + OTE, Tiered Accelerator, and Milestone-Based — with worked examples and OTE guidance.
- Three ready-to-use models
- Worked examples with real numbers
- Ramp period adjustments
- Clawback provisions covered
Sales Playbook Template
Six sections ready to fill in — ICP definition, discovery framework, qualification criteria, objections, pipeline stages, and close process.
- ICP and buyer persona sections
- MEDDPIC qualification framework
- Pipeline stages with exit criteria
- Objection handling structure
The Founder Extraction Playbook
How to systematically remove yourself from day-to-day sales without revenue dipping. The four phases, the sequence, and what makes it hard.
- Self-assessment: 8 warning signs
- Four-phase extraction framework
- Phase-by-phase deliverables
- Authority transfer matrix
Series A Sales Infrastructure Checklist
What your revenue function needs to look like before and after a Series A — and a structured 90-day post-raise build plan.
- 22-point pre-raise checklist
- CRM, process, metrics, and team
- Readiness scoring guide
- Post-raise 90-day action plan
Revenue Function Self-Audit
Score your revenue function across five areas. Find out where the gaps are — before you hire a consultant, a sales leader, or your next rep.
- Five diagnostic areas
- 20 scored questions
- Automatic score calculation
- Interpretation guide by band
Proof
Why free?
These aren't teasers for a paid product.
The founders who get the most out of working with me arrive knowing what their problems are. These resources exist to help you get there — and to give you something genuinely useful whether or not we ever work together.
If a template or a calculator is all you need, take it and use it. If you work through one of these and realise the gaps are bigger than you can close alone, that's the conversation to have.