An experienced commercial brain in the room. Without the full build.

What it is

Structured challenge. Honest feedback. No padding.

You have people. You have most of the process. What you need is someone who's been here before: someone to pressure-test the plan, catch the mistakes before they cost you a quarter, and tell you honestly when the thinking doesn't hold up.

Advisory means structured support without embedding: regular sessions, async availability, honest feedback. It's not a substitute for doing the work, and I won't pretend it is. If you need someone embedded, I'll say so.

Flexible cadence. Can run alongside a Project or as a standalone engagement.

Even at the Advisory level, there's usually some RevOps ground to cover. An audit of how the CRM is set up, a look at what the reporting can and can't tell you, a review of where marketing and sales are misaligned. I won't rebuild everything at Advisory pace, but I'll tell you what's broken and what fixing it would actually involve.

Good fit if you…

• Have a sales leader or team who can execute, but want senior oversight
• Aren't at the stage where embedded leadership makes financial sense
• Want structured external challenge and accountability
• Are an experienced founder who needs a peer, not a consultant
• Want a second opinion before making significant commercial decisions