The work
The data layer that makes outbound precise at scale.
Brighton's B2B sector is competitive. The businesses doing outbound well aren't necessarily spending more — they're working from better data. Clay is the tool that closes the gap between who you want to reach and who you can actually reach, at scale and without a researcher building lists by hand.
As a Clay partner serving Brighton and Sussex, I build the enrichment infrastructure that powers a modern outbound stack. Waterfall tables that find emails and mobile numbers across 75+ providers. Signal-based triggers that surface accounts showing buying intent. Workflows that populate Apollo sequences with enriched, personalised data automatically.
The result is a prospecting motion that doesn't require a full-time researcher — and outbound that reaches the right people with the right context at the right moment.
Waterfall Enrichment
Email, mobile, and LinkedIn data found across multiple providers in priority order. High find rates, lower cost, without sacrificing quality.
Signal-Based List Building
Funding rounds, hiring signals, leadership changes, tech stack updates. Automated triggers that surface in-market accounts.
Apollo & CRM Pipeline
Enriched prospects pushed directly into Apollo sequences and HubSpot. No manual export-import, no data hygiene gaps.
AI-Powered Personalisation
Claygent workflows that research prospects and generate contextual copy at scale. Personalisation that doesn't require a researcher per contact.
The diagnostic
Signs your prospecting data is holding your outbound back.
List building is slow and manual
Building a target list for a new ICP takes days of manual research. You can't produce the volume you need without someone spending all week on it.
High bounce rates are hurting deliverability
Emails are bouncing. You're hitting dead inboxes. Deliverability is eroding because the data isn't clean.
You're reaching the wrong people
Your outreach gets to someone's inbox but the wrong inbox. Job titles are close but not quite right. Seniority isn't matching your ICP.
No buying signal triggers
You reach out to companies in a static list, not companies showing signs they might actually be in market. Timing is luck rather than strategy.
Personalisation is generic
First lines are merge-field substitutions, not genuine context. Recipients can tell the difference. Reply rates reflect that.
CRM data is stale
Contact records are missing fields, have outdated job titles, or haven't been touched since the original import. The CRM is less useful than it should be.
How UNFYS works
Clay work fits inside a broader outbound build.
Entry point
Discovery Week
Every engagement starts with a structured 5-day diagnostic. You leave with a clear roadmap: what's broken in your data and prospecting motion.
Learn more →Most common
Fractional CRO
Embedded commercial leadership. Full stack implementation — Clay, Apollo, HubSpot — as part of a connected revenue build.
Learn more →Fixed scope
Project
A defined build: enrichment tables, signal workflows, Apollo pipeline, CRM sync. Clear start, end, and deliverable.
Learn more →Lighter commitment
Advisory
For businesses running Clay already. Regular sessions and a commercial brain for the data and targeting decisions that matter.
Learn more →South coast based. Brighton, Hove, and Sussex.
Clay is still a relatively new tool — awareness in Brighton and Sussex is growing, but hands-on implementation expertise is limited. Most businesses that want to use it are either experimenting themselves or haven't made the jump yet. As a Clay partner on the south coast, I work with Brighton and Sussex businesses to get it set up properly from the start.
Available in-person for Discovery Week and strategy sessions across Brighton, Hove, and Sussex. The Clay build itself is platform-based. The businesses I work best with are B2B companies between £500k and £10M ARR doing outbound already — who want to make it more precise and less manually intensive.
Also serving:
Precise data makes everything downstream work better.
Book Discovery Week. Start with a diagnosis of your revenue function and a clear view of where better data would change your outbound results.