Fractional Commercial Leadership · London, UK
Build a Sales Function That Works Without You.
If you're the reason deals close, you don't have a revenue operation.
You have a dependency problem. I fix that.
The situation
You're good at this.
Too good, actually.
Every serious prospect wants you on the call. Every deal needs your name on the invite. You've built a business that runs on your relationships, your credibility, your ability to close.
The problem isn't that you're bad at sales. It's that you've become the single point of failure.
What happens when you take a holiday? When you want to hire? When you want to exit?
I've spent a decade helping B2B founders answer those questions before they become emergencies. Most of the time it's not a people problem. It's a revenue infrastructure problem. The CRM no one trusts. The pipeline that only moves when you push it. The reporting that tells you nothing useful. Fixing that is Revenue Operations. And it's what makes the difference between a business that depends on you and one that doesn't.
Recognise any of these?
The process
Three steps.
One clear outcome.
No discovery calls that go nowhere. A structured path from problem to plan.
Discovery Week
A week of structured diagnostic work. I get into your revenue function: pipeline, process, team, messaging, close rates. You end up with a clear roadmap, not another PowerPoint of platitudes.
How Discovery Week works →Choose your path
Based on what we find, you pick the engagement that fits: a fixed-scope Project build, embedded Fractional leadership, or lighter Advisory support. No upsell pressure. Just the right fit.
See the options →Build it properly
Systems, not hustle. Process, not personality. The CRM, the pipeline, the reporting, the handoffs: a revenue function built on infrastructure that works when you're not the one running it. That's Revenue Operations. And it's the only version worth building.
My philosophy →Client work
What this actually looks like in practice.
We'd been trying to hire a VP of Sales for eight months. Ben spent a week inside the business and told us exactly why no one would work. Then he fixed it.
"I stopped being on every close call within three months. First time in six years I've had a pipeline that doesn't depend entirely on me."
"The Discovery Week alone was worth the investment. We thought we had a pipeline problem. Turns out we had a qualification problem. Different fix entirely."
10+
Years in B2B sales leadership
£2M–£50M
Typical client ARR range
1
Entry point for every engagement
3
Engagement types, matched to what you need
Ready to start
Stop being the bottleneck
in your own business.
Discovery Week is how every engagement starts. A structured week of diagnostic work that ends with a clear, specific revenue roadmap, not a presentation of things you already know.