Case Studies
What this looks like in the real world.
All client names are anonymised. The situations, the work, and the outcomes are real.
The SaaS Founder Who Hadn't Had a Holiday in 3 Years
Situation Founder was personally involved in every deal over £10k. Pipeline stalled every time he travelled. Two sales reps couldn't close independently.
Outcome Within 9 months, the founder was off 80% of sales calls. First unassisted close by a rep within 12 weeks. Forecast accuracy improved from 'guesswork' to within 18% on a rolling quarter.
Rebuilding the Revenue Function Before a Series A
Situation Revenue was growing but the underlying metrics were inconsistent and the sales process had no defensible logic. Investors were asking questions the team couldn't answer well.
Outcome Series A closed at a higher valuation than the initial target. Revenue processes documented, pipeline data clean, and a commercial narrative that investors could actually interrogate.
Building a Pipeline for a Business That Had Always Run on Referrals
Situation The business had grown exclusively on referrals and reputation. The founders wanted to grow but had no pipeline generation process and no experience of outbound sales.
Outcome A functioning outbound process generating 8–12 qualified opportunities per month within 16 weeks. First non-referral client closed inside that period.