The work
The data layer that makes outbound precise at scale.
London is where Clay awareness is highest in the UK — but awareness and proper implementation are different things. Most London B2B businesses that use Clay are using a fraction of what it's capable of. A few enrichment columns and a basic email lookup, when the platform can automate entire prospecting workflows with buying signal triggers, personalisation at scale, and multi-source data waterfalls.
As a Clay partner, I build the infrastructure that unlocks those capabilities. Tables designed around your ICP. Signal-based triggers that surface in-market accounts automatically. Workflows that route enriched data into Apollo sequences and keep your CRM clean. The full prospecting data layer, not just the surface-level setup.
Remote-first engagement. In-person for London meetings when it matters. The Clay build itself is platform-based — what matters is the depth of the implementation, not the postcode.
Waterfall Enrichment
Email, mobile, and LinkedIn data found across multiple providers in priority order. High find rates, lower cost, without sacrificing quality.
Signal-Based List Building
Funding rounds, hiring signals, leadership changes, tech stack updates. Automated triggers that surface in-market accounts.
Apollo & CRM Pipeline
Enriched prospects pushed directly into Apollo sequences and HubSpot. No manual export-import, no data hygiene gaps.
AI-Powered Personalisation
Claygent workflows that research prospects and generate contextual copy at scale. Personalisation that doesn't require a researcher per contact.
The diagnostic
Signs your prospecting data is holding your outbound back.
List building is slow and manual
Building a target list for a new ICP takes days of manual research. You can't produce the volume you need without someone spending all week on it.
High bounce rates are hurting deliverability
Emails are bouncing. You're hitting dead inboxes. Deliverability is eroding because the data isn't clean.
You're reaching the wrong people
Your outreach gets to someone's inbox but the wrong inbox. Job titles are close but not quite right. Seniority isn't matching your ICP.
No buying signal triggers
You reach out to companies in a static list, not companies showing signs they might actually be in market. Timing is luck rather than strategy.
Personalisation is generic
First lines are merge-field substitutions, not genuine context. Recipients can tell the difference. Reply rates reflect that.
CRM data is stale
Contact records are missing fields, have outdated job titles, or haven't been touched since the original import. The CRM is less useful than it should be.
How UNFYS works
Clay work fits inside a broader outbound build.
Entry point
Discovery Week
Every engagement starts with a structured 5-day diagnostic. You leave with a clear roadmap: what's broken in your data and prospecting motion.
Learn more →Most common
Fractional CRO
Embedded commercial leadership. Full stack implementation — Clay, Apollo, HubSpot — as part of a connected revenue build.
Learn more →Fixed scope
Project
A defined build: enrichment tables, signal workflows, Apollo pipeline, CRM sync. Clear start, end, and deliverable.
Learn more →Lighter commitment
Advisory
For businesses running Clay already. Regular sessions and a commercial brain for the data and targeting decisions that matter.
Learn more →London market. Sole practitioner approach.
London has a growing number of agencies offering Clay as part of a broader outbound retainer. The challenge with that model is that Clay implementation quality varies significantly — a junior operator building basic enrichment columns isn't the same as a senior commercial operator designing a signal-based prospecting system that connects into your whole revenue stack.
UNFYS is a sole practitioner operation. The person you engage is the person building the Clay tables, designing the workflows, and thinking about how the enrichment connects to your Apollo sequences and your HubSpot pipeline. Remote-first, in-person in London when it's useful. The B2B businesses I work best with are between £500k and £10M ARR, doing outbound already, and wanting to raise the ceiling on what's possible.
Also serving:
Precise data makes everything downstream work better.
Book Discovery Week. Start with a diagnosis of your revenue function and a clear view of where better data would change your outbound results.