Fixed-scope build
A defined piece of work with a clear start, end, and deliverable. For founders who know something specific needs to be built and want it done properly.
Project engagements are scoped based on what Discovery Week reveals. We agree on exactly what's being built, the timeline, and the fixed fee before anything starts. No scope creep, no billing surprises.
The output is designed to be maintained without me. Every deliverable includes the documentation, context, and training your team needs to actually use it, not just receive it.
I usually run one or two Project engagements concurrently. Duration and fee are scope-dependent, agreed after Discovery Week, not before.
Most Project engagements have a RevOps dimension, sometimes it's the whole point. A CRM that's been set up wrong from the start, a pipeline that reflects no one's actual process, reporting that can't produce a reliable forecast. Fixing that isn't a separate workstream from building the sales process. It's usually what makes everything else work.
AI tooling is part of how Project work gets done: faster iteration on qualification frameworks, documentation built in parallel with delivery, pipeline architecture tested against real data before it's handed over. The scope stays the same. The speed and depth of execution improves. How AI fits into the work →
What a Project typically builds
- Sales process design: stage definitions, exit criteria, handover points
- ICP and buyer persona documentation
- Discovery and qualification frameworks (beyond BANT)
- Proposal and closing process design
- CRM architecture: pipeline stages, fields, reporting dashboards
- Objection handling guides and competitive battlecards
- Onboarding playbook for new sales hires
- Hiring criteria and interview process for sales roles
- Messaging and positioning documents
- Forecast model and cadence design
Good fit if…
- You have a specific gap that needs filling, not a full rebuild
- You have internal resource to execute once the framework is built
- You want a fixed cost and defined outcome
- You're not ready for an ongoing engagement yet
Embedded leadership
Part-time CRO. Full engagement. The kind of commercial leadership you'd get from a full-time hire, without the hiring risk, salary overhead, or equity conversation.
Fractional is the right model when a business needs leadership, not just a plan. When there's a team to manage, a pipeline to run, a board to report to, and strategic decisions to make on a weekly basis.
I'm embedded, which means I'm in the business, not observing it. In the Slack, on the calls, in the pipeline reviews, having the difficult conversations. The commitment is real and so is the accountability.
Monthly retainer. Usually begins after a Discovery Week or Project. Fee is scope-dependent, agreed based on what the business needs.
The RevOps side of a Fractional engagement is ongoing, not one-time. I'm running the revenue infrastructure as well as leading the team: keeping the CRM honest, owning the forecast, making sure marketing and sales are handing off properly, and adjusting the tech stack when it's getting in the way. It's the difference between managing the reps and managing the whole system.
What Fractional covers
- Revenue strategy: where to grow, how fast, which segments
- Pipeline management and forecast accountability
- Sales team leadership: performance, development, culture
- Hiring, onboarding, and managing out when necessary
- Board-level reporting and commercial updates
- Key account involvement for complex or strategic deals
- Process refinement as the business scales
- Commercial input on pricing, packaging, and positioning
- Partnership and channel development
Good fit if…
- You're post-product/market fit and need to scale revenue properly
- You have or are building a sales team and need someone to lead it
- You want to step back from sales but don't trust the existing setup to hold
- You're preparing for a fundraise or exit and need revenue to tell a story
Advisory
For businesses that have the execution capability, but want an experienced commercial brain in the room for the decisions that matter.
You have people. You have most of the process. What you need is someone who's been here before: someone to pressure-test the plan, catch the mistakes before they cost you a quarter, and tell you honestly when the thinking doesn't hold up.
Advisory means structured support without embedding: regular sessions, async availability, honest feedback. It's not a substitute for doing the work, and I won't pretend it is. If you need someone embedded, I'll say so.
Flexible cadence. Can run alongside a Project or as a standalone engagement. Priced separately; get in touch for details.
Even at the Advisory level, there's usually some RevOps ground to cover. An audit of how the CRM is set up, a look at what the reporting can and can't tell you, a review of where marketing and sales are misaligned. I won't rebuild everything at Advisory pace, but I'll tell you what's broken and what fixing it would actually involve.
What Advisory covers
- Monthly or bi-weekly strategy sessions (in person or remote)
- Pipeline review and deal coaching
- Sounding board for hiring decisions and performance issues
- Commercial input on fundraising narrative and investor questions
- Feedback on messaging, proposals, and go-to-market moves
- Ad hoc availability when something time-sensitive comes up
Good fit if…
- You have a sales leader or team who can execute, but want oversight
- You're not at the stage where embedded leadership makes financial sense
- You want structured external challenge and accountability
- You're an experienced founder who needs a peer, not a consultant
Investment
Transparent on fees. Clear on what you get.
Discovery Week from £3,000. Advisory from £1,000/mo. Fractional from £4,000/mo. Project from £10,000/mo. All scope-dependent; the specific fee is agreed after an initial conversation.
Not sure which fits?
That's what Discovery Week is for.
Don't worry about picking the right model upfront. Discovery Week will make that obvious. Start there.
Book Discovery Week