The work
Apollo implementation built around your ICP and motion.
London B2B businesses have access to plenty of Apollo consultants — most of them agencies selling a retainer that covers setup once and then monitors dashboards. What they don't always offer is the commercial context: understanding how your buyers actually behave, what your ICP genuinely looks like, and how the sequences should be structured to reflect that.
As a sole practitioner and Apollo.io Partner, I bring the technical and the commercial together. Domain configuration and mailbox warm-up done properly. Sequences designed around real buyer psychology. CRM integration that gives your team context, not noise. And a view of the whole revenue stack — not just the outbound tool in isolation.
Remote-first with in-person availability for London meetings when it matters. The Apollo configuration itself is done in the platform — location has no bearing on the quality of the infrastructure.
Technical Infrastructure
Domains, mailboxes, warm-up, sending limits, and deliverability configuration. The foundation that determines whether outreach lands.
Sequence Design
Sequence structure, copy direction, step timing, and A/B testing framework. Built around your ICP and value proposition.
ICP & List Building
Precise targeting criteria translated into Apollo filters. The right people at the right companies, not a rough approximation.
CRM Integration
Apollo activity synced into HubSpot properly — deal creation, contact updates, activity logs that give your team context.
The diagnostic
Signs your outbound infrastructure needs work.
Emails landing in spam
Open rates are suspiciously low. Reply rates are near zero. Your outreach is technically sending but practically invisible to the people you're targeting.
No consistent outbound motion
Outbound happens in bursts when someone has time. There's no systematic process that runs regardless of how busy the team is.
ICP isn't defined precisely enough
You know roughly who you're selling to. You couldn't translate that into a reliable Apollo filter without significant debate.
Apollo and CRM aren't talking
Activity doesn't sync. Deals get created in the wrong place. Reps are double-entering data or ignoring one system entirely.
No view of what's working
You're running sequences but don't know which ones are getting replies, which messages convert, or what to test next.
Sequences are set-and-forgotten
The same sequences have been running for months. Nobody's reviewed performance or tested new angles. The channel is stagnant.
How UNFYS works
Apollo work starts with understanding your ICP and motion.
Entry point
Discovery Week
Every engagement starts with a structured 5-day diagnostic. You leave with a clear roadmap: what's broken and in what order to fix it.
Learn more →Most common
Fractional CRO
Embedded commercial leadership. Outbound infrastructure and sales team management. Part-time commitment, full engagement.
Learn more →Fixed scope
Project
A defined build: Apollo infrastructure, sequence design, ICP targeting, and CRM integration. Clear start, end, and deliverable.
Learn more →Lighter commitment
Advisory
For businesses running Apollo already. Regular sessions, sequence review, and a commercial brain for the outbound decisions that matter.
Learn more →London pricing without the London agency structure.
London outbound agencies sell relationships and retain accounts. The senior person pitches, a more junior consultant builds the sequences, and the account manager fields your questions. That structure works for some businesses. For B2B companies between £500k and £10M ARR, it often creates a situation where you're paying for overhead you don't need and not getting direct access to the expertise you're buying.
UNFYS is a sole practitioner operation. The person you speak to is the person configuring your Apollo account. Remote-first engagement, in-person for London meetings when it's useful. If you're serious about building a repeatable outbound motion and want a direct working relationship, this is the model for it.
Also serving:
Outbound that generates pipeline, not just activity.
Book Discovery Week. A structured look at your revenue function — and a clear view of what your outbound infrastructure should actually look like.