The work
Apollo implementation built around your ICP and motion.
Brighton has a growing B2B ecosystem — tech, professional services, creative industries. Most of the businesses in it that use Apollo are using it wrong. Not badly enough to notice immediately, but badly enough that the outbound channel never quite delivers what it should, and deliverability gradually erodes.
As an Apollo.io Partner, I configure the platform for sustainable outbound: proper domain setup, calibrated sending limits, sequences built around actual buyer behaviour, and a CRM sync that gives your team context rather than noise. The technical and the strategic together.
Brighton businesses get in-person access for kickoffs and strategy sessions. The build itself happens in the platform — the quality of the infrastructure doesn't depend on where I'm sitting.
Technical Infrastructure
Domains, mailboxes, warm-up, sending limits, and deliverability configuration. The foundation that determines whether outreach lands.
Sequence Design
Sequence structure, copy direction, step timing, and A/B testing framework. Built around your ICP and value proposition.
ICP & List Building
Precise targeting criteria translated into Apollo filters. The right people at the right companies, not a rough approximation.
CRM Integration
Apollo activity synced into HubSpot properly — deal creation, contact updates, activity logs that give your team context.
The diagnostic
Signs your outbound infrastructure needs work.
Emails landing in spam
Open rates are suspiciously low. Reply rates are near zero. Your outreach is technically sending but practically invisible to the people you're targeting.
No consistent outbound motion
Outbound happens in bursts when someone has time. There's no systematic process that runs regardless of how busy the team is.
ICP isn't defined precisely enough
You know roughly who you're selling to. You couldn't translate that into a reliable Apollo filter without significant debate.
Apollo and CRM aren't talking
Activity doesn't sync. Deals get created in the wrong place. Reps are double-entering data or ignoring one system entirely.
No view of what's working
You're running sequences but don't know which ones are getting replies, which messages convert, or what to test next.
Sequences are set-and-forgotten
The same sequences have been running for months. Nobody's reviewed performance or tested new angles. The channel is stagnant.
How UNFYS works
Apollo work starts with understanding your ICP and motion.
Entry point
Discovery Week
Every engagement starts with a structured 5-day diagnostic. You leave with a clear roadmap: what's broken and in what order to fix it.
Learn more →Most common
Fractional CRO
Embedded commercial leadership. Outbound infrastructure and sales team management. Part-time commitment, full engagement.
Learn more →Fixed scope
Project
A defined build: Apollo infrastructure, sequence design, ICP targeting, and CRM integration. Clear start, end, and deliverable.
Learn more →Lighter commitment
Advisory
For businesses running Apollo already. Regular sessions, sequence review, and a commercial brain for the outbound decisions that matter.
Learn more →South coast based. Brighton, Hove, and Sussex.
Brighton businesses typically either try to configure Apollo themselves or engage a London agency. The first rarely produces sustainable outbound. The second adds overhead and an account management layer that sits between you and the expertise you're paying for.
As a sole practitioner based on the south coast, I offer direct access to the person doing the work. Available in-person across Brighton, Hove, and Sussex for Discovery Week and project kickoffs. The B2B businesses I work best with are between £500k and £10M ARR — serious about building a repeatable outbound motion, not just sending some emails and hoping.
Also serving:
Outbound that generates pipeline, not just activity.
Book Discovery Week. A structured look at your revenue function — and a clear view of what your outbound infrastructure should actually look like.