The work
Apollo implementation built around your ICP and motion.
Apollo is one of the most capable outbound platforms available. It's also one of the most commonly misconfigured. The defaults are built to get you sending quickly, not to protect your deliverability or produce sustainable pipeline. For B2B businesses in Eastbourne and East Sussex, that's a problem that often goes undetected until the domain is flagged and the replies stop coming.
As an Apollo.io Partner, I set up the infrastructure properly from the start: domain configuration, mailbox warm-up, sending limits, sequence structure, and CRM integration. The foundation that determines whether your outbound is a channel or a liability.
Beyond the technical setup, the value is in the targeting and sequencing strategy. Who you're reaching, on what trigger, with what message, at what cadence. Apollo gives you precision — but precision requires decisions, not just configuration.
Technical Infrastructure
Domains, mailboxes, warm-up, sending limits, and deliverability configuration. The foundation that determines whether outreach lands.
Sequence Design
Sequence structure, copy direction, step timing, and A/B testing framework. Built around your ICP and value proposition.
ICP & List Building
Precise targeting criteria translated into Apollo filters. The right people at the right companies, not a rough approximation.
CRM Integration
Apollo activity synced into HubSpot properly — deal creation, contact updates, activity logs that give your team context.
The diagnostic
Signs your outbound infrastructure needs work.
Emails landing in spam
Open rates are suspiciously low. Reply rates are near zero. Your outreach is technically sending but practically invisible to the people you're targeting.
No consistent outbound motion
Outbound happens in bursts when someone has time. There's no systematic process that runs regardless of how busy the team is.
ICP isn't defined precisely enough
You know roughly who you're selling to. You couldn't translate that into a reliable Apollo filter without significant debate.
Apollo and CRM aren't talking
Activity doesn't sync. Deals get created in the wrong place. Reps are double-entering data or ignoring one system entirely.
No view of what's working
You're running sequences but don't know which ones are getting replies, which messages convert, or what to test next.
Sequences are set-and-forgotten
The same sequences have been running for months. Nobody's reviewed performance or tested new angles. The channel is stagnant.
How UNFYS works
Apollo work starts with understanding your ICP and motion.
Entry point
Discovery Week
Every engagement starts with a structured 5-day diagnostic. You leave with a clear roadmap: what's broken and in what order to fix it.
Learn more →Most common
Fractional CRO
Embedded commercial leadership. Outbound infrastructure and sales team management. Part-time commitment, full engagement.
Learn more →Fixed scope
Project
A defined build: Apollo infrastructure, sequence design, ICP targeting, and CRM integration. Clear start, end, and deliverable.
Learn more →Lighter commitment
Advisory
For businesses running Apollo already. Regular sessions, sequence review, and a commercial brain for the outbound decisions that matter.
Learn more →Based in Eastbourne. Serving East Sussex and the UK.
Most outbound expertise is London-based and priced accordingly. As a sole practitioner based in Eastbourne, I work with B2B businesses across East Sussex and nationally — without the London agency overhead or the account management layer between you and the person doing the work.
Available in-person for Discovery Week engagements and strategy sessions across Eastbourne, Brighton, and East Sussex. The Apollo build itself is done in the platform — location doesn't change the quality of the infrastructure. The businesses I work best with are B2B founders and revenue leaders between £500k and £10M ARR who are serious about outbound as a channel, not just dabbling in it.
Outbound that generates pipeline, not just activity.
Book Discovery Week. A structured look at your revenue function — and a clear view of what your outbound infrastructure should actually look like.