What it actually means
Revenue Operations is the infrastructure your sales team runs on.
Revenue Operations (RevOps) is the combination of process, data, tooling, and reporting that makes a revenue function work predictably. It's how you know your pipeline is telling the truth, why your forecast is accurate or isn't, and where deals are dying before you've lost them.
B2B businesses across Brighton and East Sussex grow into RevOps problems rather than planning for them. Sales starts with the founder. A CRM gets set up at some point, usually wrong. A few hires follow. The pipeline becomes a mess of wishful thinking and stale opportunities. Revenue is there, but predicting it isn't.
A fractional RevOps consultant fixes the infrastructure: CRM architecture, stage definitions, reporting, the handoff between marketing and sales. Not as a bolt-on. As the foundation that everything else sits on.
CRM architecture
Stage definitions, exit criteria, field structure, data hygiene. Built around how you actually sell, not how someone else sold.
Pipeline design
Coverage ratios, velocity tracking, conversion metrics at each stage. A pipeline that reflects reality, not hope.
Revenue reporting
Forecasting, board-level reporting, sales performance dashboards. Built so you can manage the business from the numbers.
Tech stack
What to use, how to configure it, what to stop paying for. Tools that work for your process, not the other way around.
Who this is for
B2B businesses that have grown faster than their process.
Your CRM doesn't tell the truth
Deals sit in the pipeline long after they've gone cold. Stage definitions are ignored. You can't forecast because you don't trust what's in there.
You have no idea what your conversion rates are
Leads come in, some close, most don't. You don't know where in the process things are breaking down, or why.
You've hired sales people and the results are inconsistent
Some reps close. Others don't. You're not sure if it's a hiring problem, a coaching problem, or a process problem.
Marketing and sales are misaligned
Leads fall into a gap. Sales ignores what marketing sends. Nobody owns the handoff and no one knows what happened to the last 50 leads.
Your pipeline reporting is manual and unreliable
Every board meeting involves someone pulling numbers from a spreadsheet and hoping they match. Forecasting is guesswork.
You're scaling a team without a documented process
Every new hire has to learn by watching. Onboarding is slow and inconsistent. The knowledge is in people's heads, not in the system.
How UNFYS works
Fractional RevOps. Not a one-time audit.
Entry point
Discovery Week
Every engagement starts with a structured 5-day diagnostic. You leave with a clear roadmap: what's broken and in what order to fix it.
Learn more →Most common
Fractional CRO
Embedded commercial leadership. RevOps infrastructure and sales team management. Part-time commitment, full engagement.
Learn more →Fixed scope
Project
A defined piece of work: CRM rebuild, sales process design, pipeline architecture. Clear start, end, and deliverable.
Learn more →Lighter commitment
Advisory
For businesses with the execution capability. Regular sessions, honest feedback, and a commercial brain for the decisions that matter.
Learn more →Based in Brighton. Working across Sussex and the UK.
I'm based in Brighton and work with B2B businesses in Brighton, Eastbourne, Lewes, Hove, and across Sussex and the wider UK. Remote-first works well for ongoing fractional and advisory work, but I'm happy to meet locally in Brighton or East Sussex for Discovery Week and project kickoffs.
The businesses I work best with are UK B2B companies — typically SaaS or professional services — between £500k and £10M ARR, post-product/market fit, with a founder who knows the revenue function needs to be properly built. If that's you, let's talk.
Start with Discovery Week.
A structured 5-day diagnostic of your revenue function. A clear roadmap at the end. The right starting point — for both of us.