Lockinex | Sales Transformation
The Key Details
Client
Lockinex (UK) Ltd
Industry: Construction Materials Wholesaler
Client Type: Established Business Modernising Systems
The Core Task
- Migrated customer data from spreadsheets to HubSpot CRM
- Enriched customer data with Apollo.io
- Developed an outbound campaign to reactivate lapsed customers
What Else
- Fully written Sales Strategy, Process and Playbooks.
- Leadership Sales Coaching.
- Sales & Marketing Integration.
- Sales & Revenue Analytics + Automated Forecasting
Delivery Time
- Project completed within four weeks of start date.
- Followed up with ongoing assistance with Business Development.
The Tools In Lockinex Sales Transformation
About The Project
For this project, we worked closely with Connor Roach, a Director at Lockinex, who recognised the need for enhanced lead generation strategies, encompassing both attracting new business and re-engaging with past clients.
Throughout our consultation, during the Discovery & Sales Audit phases, we delved deep into their sales process, strategy, and operations, uncovering underlying issues that were hindering their revenue potential.
It was crucial to address these challenges in order to unlock their full earning capacity.
Furthermore, we identified some minor areas where the current sales team was underperforming, but we were able to address these issues through comprehensive sales coaching.
As a result of our successful overhaul of Lockinex Sales Function, Connor expressed his desire to maintain a long-term consultative partnership with UNFYS.
"Working closely with Ben at UNFYS has been a very positive, eye opening experience. He has helped to greatly improve our sales processes and infrastructure as well as fully integrate our new CRM system with the ultimate aim of increasing our market share."
Connor Roach - Director - Lockinex (UK) Ltd
THE FINAL
Results
Lockinex has successfully implemented a customized sales process that has not only maintained their impressive deal win rate, but also increased the average deal value. As a result, they have experienced a significant boost in revenue from their existing client base.
Furthermore, Lockinex now boasts a thriving business development division that is well-prepared for future growth. With the implementation of a comprehensive playbook, new starters are able to quickly get up to speed within a matter of days, rather than weeks.
The Directors at Lockinex now have complete visibility of all sales activity, both at an individual and company-wide level. This enhanced visibility allows them to accurately forecast revenue from their sales pipeline and easily assess any fluctuations in performance with just a simple click.
In addition to these improvements, Lockinex has successfully integrated their Sales and Marketing departments, breaking down the silos that once existed. This integration has resulted in improved performance in both divisions and increased efficiency in Marketing spend.
Schedule a Meeting With An Expert Consultant
Services Selected By Lockinex
UNFYS Sales Transformation
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